There are many cheap products in the drugstore, such as cotton swabs and masks we want to talk about today. We are good at matching. This kind of goods will become a sharp weapon for us to improve our customers' unit price.
Today, we will use two small cases to share with you how to correctly recommend these small products to help us improve our performance.
Case 1: skin disease
Cotton Swab Customer: do you have any medicine for beriberi? My beriberi has broken out again these two days. There are many small transparent blisters between my feet, which are itchy.
Shop assistant: you are a typical blister tinea pedis. It is a fungal infectious disease. Have you ever been treated with relevant drugs?
Customer: I've used miconazole nitrate cream before. I'll be fine after a while. There has been no natural relapse recently. Then bring me a set of that medicine.
Clerk: miconazole nitrate cream you used before is a good topical antifungal drug. It is very effective for tinea pedis. I'll get you one first.
Customer: OK.
(the clerk takes Terbinafine Hydrochloride Spray, Miconazole Nitrate Cream and cotton swabs to the customers.)
Clerk: here is miconazole nitrate cream you need. In your case, I'll give you a Terbinafine Hydrochloride Spray, too. This medicine is easy to use and carry. It can be sprayed not only on feet, but also on shoes and socks to kill fungi on shoes and socks. It is recommended that you apply miconazole nitrate cream with a cotton swab before going to bed to avoid sticking to socks during the day. Applying with a cotton swab can avoid cross infection, prevent fungal infection on your hands and the formation of tinea manus, which is more hygienic.
Customer: OK, do as you say.
Recommended analysis:
In the above cases, the ointment combination is basically applicable to all medicinal ointment preparations, such as acyclovir cream for the treatment of herpes, mupirocin ointment for the treatment of bacterial infection, etc. Although the price of cotton swabs is less than one or two, it only needs to be recommended to every customer who buys ointment (ointment, cream, gel) for external use, and it can also help us improve the unit price, customer level and sales volume.
Core selling points:
Avoid cross infection and use more convenient and hygienic.
Case 2: Influenza
Facial mask
Customer: Hello, do you have Lianhua Qingwen capsule and Lianhua Qingwen granule in your store?
Clerk: Yes, do you buy cold medicine for yourself?
Customer: the flu is very serious at this time. There are old people and children at home. I'm afraid they will also be infected, so I want to prepare these two drugs at home.
Clerk: then I suggest you buy some disposable medical masks, too. When family members go out, it can play a certain preventive role. Moreover, this disposable
Medical Mask is not expensive, only 50 cents each, and only 5 yuan for a stack of 10.
Customer: then bring me a stack of masks.
Recommended analysis:
In the high incidence period of influenza, wearing masks outside can play a certain role in preventing influenza; For people who have been infected with influenza, wearing masks can also reduce the transmission among family, colleagues and classmates; People who catch a cold and sneeze wear masks also show respect for
Others. In general, masks are a very suitable combination for the prevention and treatment of colds.
Core selling points:
Prevent influenza and reduce the chance of infecting others. People who have caught a cold also show respect for others by wearing masks.
The above is to introduce the low-cost product portfolio of three pharmacies through cases. Matching these low-cost products to appropriate customers will not only not hurt customers, but also effectively improve customer unit price, customer grade and sales volume, and help customers solve problems effectively. Although the unit price of these products is not high, the overall base of customers who go to pharmacies to buy skin, gynecology and cold drugs is very large. The right combination can also bring considerable benefits to the pharmacy.
November 18, 2021
